|Posted on June 3, 2011 at 11:55 AM|
When moms work from home, they can be classified as a business owner, even if that business is small, which is more often than not the case. They are professional women running a household and a business, and many women out there are doing a fantastic job of balancing both parts of their lives. Often when you are just starting out costs need to be kept as low as possible, although for any business to be successful you need to promote it. You will need to consider a range of low cost ways to promote your business, products and services.
Advertising can often be the make or break of any business, even if you are on a low budget. The only way to increase your chances of success is to advertise in an effective manner. Advertising the right way will not only increase the amount of profit you can make, but it can also ensure you don't waste any valuable resources, such as your money and time. I would like to share three tips for work at home moms that they can use for advertising their work at home businesses.
Tips for work at home moms #1
Words are extremely important and you need to be able to write about your business in a way that will entice prospective clients. When writing newsletters or brochures, make sure you focus on a problem and then some of the ways you may be able to solve that problem for them. Simply writing about your services only means that a potential client may not see WHY they need you to help them. Potential clients will need to relate to your information in a way that will make them think they CAN'T do it without you! Make it personalized for an even more powerful impact by using the words 'you' instead of 'I' and 'we'.
Tips for work at home moms #2
Ask yourself some questions relating to potential clients and what their needs may be. As an example, there would be no point advertising a home childcare or babysitting service at your mechanics. Although you may peak the interest of a potential client or two, your advertising would be better placed where the need lies. Think about magazine and online advertising as well, this could be crucial to the success of your business.
Tips for work at home moms #3
Think about stages of advertising. Many people advertise once, sit back and wait for a miracle. This miracle will never happen unless you follow up with further advertising. People forget and need to be reminded and this could take a number of advertising efforts on your behalf. Although it may take some considerable time to get it right, your hard effort will be rewarded.
There are many tips for work at home moms currently available online. Make sure you do some research, work out the best way to advertise, do it the right way, and watch your business grow!
Categories: Work at Home Parents