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Mystery shopping has become so popular that you certainly might think there's nothing more to be said about it. However, many beginner mystery shoppers get trapped either by the marketers' hype, or by the harsh criticisms against mystery shopping that are both largely undeserved. This article will tell you the reality of mystery shopping and what successful tactics many wise mystery shoppers just won't share.

Mystery shopping has been acknowledged as an effective market res...

Though the name itself may seem a bit mysterious, the concept of mystery shopping is actually straightforward. Also referred to as secret shopping, performance evaluations, service checks and frontline evaluations to name a few, mystery shopping allows companies to obtain a "snapshot in time" by trained researchers who know in advance what they are to evaluate. It provides management a method to quickly yet efficiently evaluate their business practices, deliverables, and employees from the pe...

Mystery shoppers visit businesses "disguised as normal customers," and do the things other customers do--ask questions, make a purchase, make a return--but with a twist. These undercover customers are there to evaluate the businesses and their employees. After a visit, the mystery shopper completes a report or questionnaire detailing what occurred.

Why Do Businesses Hire Mystery Shoppers?

In general, shops are done to find out about the level of service provided to cu...

Ssssh, I am on a secret mission as a mystery shopper. Quite an unusual job this one, I have to surreptitiously insert a 5 inch thermometer into two pints of beer to test the temperature without arousing suspicion of fellow drinkers! Am I having fun - well actually, yes I am. Of course not all mystery shops are as unusual as this, I could be going for a meal in a restaurant, visiting new build flats, checking out a food store, IT store; in fact just about any business which is involved in prov...

Mystery shopping (sometimes called secret shopping) is an excellent way to make extra money. It is very easy to do, you need no previous experience, no special knowledge and no expensive equipment. Mystery shopping can be performed by anyone who is able to go shopping. The mystery shopping companies employ men and women of all ages and descriptions as secret shoppers in order to obtain feedback from a wide range of different people on a wide range of services. Some mystery shopping assignment...

It likely that you've heard of mystery shopping before. Because the job, while it implies an air of mystique, is actually quite popular. Mystery Shopping is a market research tool used by companies all over the world to assess the quality of a business, business service or product. Those engaged in this activity come in all shapes and sizes and while most of them don't wear a trench coat or detective's hat, the work they do can be very, well, sneaky. In this article, we discuss the myths and ...